It's a Wrap!

Alas, we've wrapped post production on our stock image library for Mass Mutual. The project was Art Directed by Ada Vaughn of Allegro Communications in Chicago, who helped to make this a very exhilarating shoot for everyone involved. The collaboration between the client, crew and models was quite extraordinary, probably one of the most enjoyable productions I've ever been a part of. Everybody on the crew really brought their A game.

We had the compelling task of creating 30 unique images in 3 to 4 days. We had to be nimble, loose, yet thorough in producing these images. As much as it can be an overwhelming and sometimes stressful process to crank out that many images, it is also creatively liberating in that you don't get so locked down with all of the little details that can oftentimes kill the realness of a shot. It is important to have plenty of crew to carry the load, though, when the production is tight on time and there is little wiggle room for delays. The images above are a small sampling of that collaboration.